Marketing can be overwhelming for Shopify store owners, especially if you don’t have a marketing background. Knowing where to start and which strategies will work best can be challenging. However, many store owners don’t realize the significant impact Shopify marketing apps can have on their business.
Did you know that Shopify apps are responsible for boosting over 50% of eCommerce conversion rates? These tools not only help influence customer behavior but also provide valuable insights into shopping preferences through data analysis. In this article, we’ll explore some of the best Shopify marketing apps, offering practical options to help promote and grow your business. Whether you’re looking to expand your reach or streamline your marketing efforts, this curated list will point you in the right direction.
Top Shopify Marketing Apps for 2025
As eCommerce continues to evolve, leveraging the right marketing apps is essential for staying ahead. In 2025, Shopify marketing apps offer innovative tools to boost customer engagement, optimize campaigns, and increase conversions. Here’s a list of the top apps to help you take your Shopify store’s marketing to the next level.
RecurrinGO! Subscriptions
With RecurrinGO! Subscriptions, you can increase your AOV by selling products as a subscription and offering recurring payments to your customers. The app comes with all the features needed to set up a high-converting and successful subscription business:
RecurrinGO! Subscriptions is fully integrated with Shopify Checkout to provide a seamless shopping experience and ensure robust security. It offers a 14-day free trial period to test it.
Loyalty, Wishlist, Reviews UGC by Growave
Growave is the all-in-one marketing platform that empowers your Shopify store with product reviews, wishlists, loyalty programs, referrals, social login, and UGC. With Growave, you can increase sales, retain customers, and grow your loyal customer base. Loyalty and Rewards program can help you launch referral campaigns to increase traffic to your website and engage your current customers. With Growave you can grow traffic, engage customers, sell more, and many more.
PushOwl Web Push Notification
PushOwl reaches your subscribers with an automatic sequence of push notifications that brings them automatically back to their cart. This can help you increase sales and re-engage visitors to your site who have left.
Features
- It sends tailored campaigns and reminders for abandoned carts
- Updates you with back-in-stock notifications for boosting sales
- Sends review notifications once the product is shipped
Facebook Messenger Marketing
Facebook Messenger Marketing allows you to communicate with your customers via a whole new channel – Facebook Messenger. Order receipts, shipping notifications, promotional messages, abandoned cart messages – they all can be sent directly to your customers.
Features
- No coding needed!
- Customize the Facebook Messenger notifications that are sent out!
- FREE!
Retainful
Send automated Order Follow up emails using Retainful and engage with customer throughout their journey. Automate email marketing and drive sales on auto-pilot using Retainful. It is like having someone else do the work for you while you can concentrate on running your core business.
Send automated Abandoned cart recovery emails, Order Follow up emails, Thank you emails, Win back emails & Welcome emails to customers. Use our pre-built automation workflows to launch your email automation campaign within minutes.
Create the best impression by sending dynamic coupon codes via automated emails to foster customer loyalty and drive repeated sales.
Features
- Automated Emails – Once the campaign is live, you can sit back and relax. Emails will flow on their own, no manual effort is needed.
- Customer Journey Builder – Visual your customer’s journey and build custom email paths to engage with customers better.
- Pre-built Automation Templates – No need to start from scratch. Use our automation templates to launch your campaign within minutes.
- Drag & Drop email editor – Customize your emails & make them look attractive with our visual email builder.
- Dynamic Coupon codes – Generate coupons dynamically, add them to your emails & increase conversions.
- Next order coupons – Send coupon codes for future purchases & drive repeated sales.
- Referral Program – Turn existing customers into brand advocates & increase WOM sales with the Referral program.
- Popups – Capture email addresses & prevent cart abandonment by displaying popups.
Pricing
Free version available
Starter- $19/month. Upto 2000 contacts and 10+ automation workflows with priority email support.
Growth – $49/month. Upto 5000 contacts, 25+ automation workflows with Live chat support & more.
Professional – $199/month. Upto 25000 contacts, unlimited automation workflows with dedicated onboarding specialist.
Reveal by Omniconvert
Reveal monitors customers’ buying patterns/habits and then segments them into different groups based on these patterns (using the RFM model). From this data, you can create custom audiences for each customer group, more targeted ad campaign, and personalized email flows email flows to turn your customers into repeat buyers.
With Reveal you can improve your customers’ lifetime value by monitoring and analyzing their behavior and also predicting their future purchase.
Features:
- Predict customers’ next actions by analyzing previous buying behavior.
- Segment customers using their purchase behavior (RFM)
- Enhanced email marketing through Klaviyo integration
- Create targeted campaigns through integrations with Facebook, Google Analytics, and Instagram.
- Real-time product reports which helps improve product performance.
Conclusion
In 2025, using the right Shopify marketing apps can significantly enhance your store’s performance. By incorporating these top tools, you’ll be able to engage customers, optimize your marketing strategies, and ultimately drive more sales. Start exploring these apps today to unlock your store’s full potential!
About the author
Sajini Annie John
Meet Sajini, a seasoned technical content writer with a passion for e-commerce and expertise in Shopify. She is committed to helping online businesses to thrive through the power of well-crafted content.