Job Description
We are looking for a Performance Marketing Specialist to lead our digital marketing efforts and drive high-quality leads for our IT solutions. The ideal candidate will have expertise in paid advertising, data analytics, conversion optimization, and ROI-driven marketing strategies.
Roles & Responsibilities for Performance Marketing Specialist
- End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads
- Research and execute key aspects of the paid campaign such as audience research, account structure, etc
- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence
- Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs
- Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities
- Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics
- Understand organizational and product goals and map them to specific project deliverables
- Team Handling, Campaign Management, Google Ads, Meta Ads, Pixel Integration, Google Analytics, Google Tag Manager, LinkedIn Ads, Programmatic Ads, Tiktok Ads
- Partner with other digital channels to align overall strategy and message
- Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery
Skills for Performance Marketing Specialist
- Minimum 3-5 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Facebook, and other ad platforms strategies and techniques
- Experience managing paid media campaigns for large-scale local/regional clients, preferably across different industries
- Sound experience with tools like Facebook Business Manager, Google Analytics, AppsFlyer
- Understanding of App install ads would be preferred
- Hold expertise to accurately manage monthly allocated media budget
- Strong abilities to prioritize work and deliver things on time
- Excellent interpersonal, communication & project management skills
