A landing page “coming soon” is attractive for building excitement and capturing leads before your official launch. It helps you engage your audience, grow your email list, and create anticipation, all without revealing too much too soon. In this article, we will explore what makes a page effective and the elements to include and discover the best coming soon page examples to inspire your next launch.
What is a Coming Soon Page?
A temporary landing page that declares an upcoming product, website, or service. It acts as a teaser to inform visitors that something exciting is processing while providing them with options to stay updated.
Why You Need a Coming Soon Page
A well-crafted Coming Soon page serves multiple purposes:
- Builds Anticipation – Creates excitement and curiosity around your upcoming launch.
- Captures Leads – Encourages visitors to subscribe for updates via email.
- Enhances SEO – Helps search engines index your site before the official launch.
- Provides a Professional Look – Gives your brand credibility even before full launch.
- Engages Your Audience – Allows visitors to connect via social media and updates.
Essential Elements of a High-Converting Coming Soon Page
To create an effective coming soon landing page, include the following key elements:
A Captivating Headline
Your headline should be clear, engaging, and convey what’s coming.
For examples:
- “Something Amazing is on the Way!”
- “We’re Launching Soon – Stay Tuned!”
- “Big Things Are Coming – Be the First to Know!”
A Countdown Timer
Adding a countdown timer creates urgency and excitement. It gives visitors a clear idea of when the launch will happen.
Engaging Visuals
A clean, aesthetically pleasing design with high-quality images or graphics makes your page visually appealing.
Lead Capture Form
A simple signup form encourages visitors to enter their email addresses for updates.
Allow visitors to follow your brand on social media for additional updates and engagement.
A Strong Call-to-Action (CTA)
Encourage visitors to take action, such as subscribing, following, or sharing.
Branding & Logo
Include your brand logo and consistent colors to build brand recognition.
Providing sneak peeks of what’s coming keeps visitors interested and engaged.
How to Easily Add a Coming Soon Page with Launch X
If you are looking for an easy way to create and customize a high-converting coming soon page, Launch X – Under Construction is the perfect solution. With Launch X, you can:
- Quickly set up a stunning Coming Soon page without coding.
- Customize your page with drag-and-drop features, countdown timers, and lead capture forms.
- Integrate with email marketing tools to capture leads effortlessly.
- Use social media and analytics to engage and track visitor interest.
Eye-Catching Coming Soon Page Examples
Let’s explore some of the best Coming Soon landing page examples.
Jimmy Fairly
Jimmy Fairly, an eyewear brand, builds excitement with a bold “Coming Soon” header for its upcoming sunglasses collection. Customers can preview products before launch by showcasing the entire collection in a single image, creating anticipation.
Their page keeps it simple, just four words and a striking visual, while an email sign-up form captures interested shoppers, ensuring they’re ready to buy when the collection drops.
Depology
Depology’s pre-launch page is a masterclass in building anticipation. Asking, “Do you love Matrixyl 3000?” immediately grabs the attention of skincare enthusiasts and encourages sign-ups.
Depology likely used a mix of social media teasers, email campaigns, and targeted ads to drive interest. A countdown timer and urgency-driven CTAs like “Be the first to try them” push customers to act quickly.
The design adds an element of mystery, with a partially obscured background creating intrigue without giving too much away. By collecting emails, Depology fuels excitement and builds a ready-to-buy audience for launch day.
Baublebar
BaubleBar keeps its Coming Soon page organized by categorizing upcoming products, making it easy for shoppers to find what interests them. Customers can sign up for updates on specific collections, like on-trend jewelry or Disney pieces, ensuring they only receive relevant alerts.
This personalized approach prevents information overload and keeps customers engaged with the styles they love.
Ello
Ello’s coming soon page turns out-of-stock products into an opportunity to grow its email list. When customers visit the Port 40oz Stainless Steel Tumbler product page, they’re redirected to a Coming Back Soon page, where they can sign up for restock notifications.
Once the tumbler is available again, Ello automatically notifies interested shoppers, driving them back to the store. To further boost sales, they could offer exclusive discount codes to those who signed up, creating a sense of exclusivity and urgency.
Serenity Fashion
Serenity Fashion’s Coming Soon page is simple yet effective. The logo is placed at the top, making it the first thing visitors notice, reinforcing brand recognition.
Right below, a clear message guides visitors on what to do next. A call-to-action invites them to sign up for updates on upcoming launches, keeping them engaged. Social media icons also encourage sharing, helping spread the word to a wider audience.
Niyati
Niyati’s Coming Soon page is both simple and strategic. It maintains a clean, minimal design while redirecting visitors to another destination.
This approach informs the audience about upcoming updates while promoting the brand, ensuring continuous engagement before the official launch.
Veiledfate
Veiled Fate’s Coming Soon page makes it easy to see when the game launches on Kickstarter with bold, eye-catching headings.
The page is well-organized, giving visitors all the essential details as they scroll. By the end, they will have a clear idea of the game, keeping them excited and ready to back it.
Signals
Signals’ coming soon page builds excitement with a countdown timer, making it easy for visitors to know when to take action.
With clear and simple messaging, the page quickly explains the platform. It keeps things short, so users get the key details without feeling overwhelmed.
Kirsty Kianifard
Kirsty Kianifard’s Waiting List page makes it easy for visitors to sign up for early access to her upcoming course. The page creates a sense of exclusivity and urgency, encouraging people to join the waitlist.
With clear call-to-action buttons and a sticky header that stays visible while scrolling, signing up is simple. This approach builds excitement and helps collect practical details for future updates.
Ellipsus
Ellipsus is a writing tool designed for easy collaboration. Its coming soon page keeps things simple with a clear message so visitors quickly understand what it offers.
With fewer distractions, the page makes it easy to take action. Just join the waitlist. This simple design helps more people sign up and stay engaged.
Wrapping Up
A coming soon website landing page is essential for generating interest and building a strong audience before your official launch. You can create a high-converting page that maximizes your launch success by incorporating key elements like a delight headline, countdown timer, lead capture form, and engaging visuals.
FAQs
1. What should be on a coming soon page?
A catchy headline, brief description, sign-up form, countdown timer, and social media links.
2. How do I announce something coming soon?
Use social media teasers, emails, banners, giveaways, and influencer collaborations.
3. What are some “coming soon” wording ideas?
Example:
- “Exciting Things Are on the Way!”
- “Launching Soon – Stay Tuned!”
- “Be the First to Know – Sign Up!”
4. What is another way of saying coming soon?
Announce it via social media, email, website banners, and blog posts.
5. How do I create a coming soon landing page?
Use a landing page builder Launch X, add a sign-up form, offer an incentive, and promote it.
6. What is a coming soon website template?
A Coming Soon website template is a ready-made design that helps businesses announce upcoming websites, products, or services. It builds anticipation, captures leads, and informs visitors before the official launch.
About the author
Bhavesha Ghatode
Explore Content with Bhavesha, a passionate and dedicated technical content writer with a keen understanding of e-commerce trends. She is committed to sharing valuable insights, practical assets, and the latest trends that can help businesses thrive in a competitive environment.