This page show your store analytics how much this app effect in your growth.
After generating link you share it for store marketing purpose. Using any of this link customer back to your store and place order only this we count here.
This is total summer where you can see which link is more beneficial for you and help you in more sales.
With your link when customer back to site is count as visitor.
You can see how much traffic you generate with short link app. Eash short link data show as different line which help you in comparision.