Did you know that an effective post purchase upsell strategy can boost your revenue by as much as 30%? In today’s competitive market, this tactic is not just about increasing revenue, it’s a smart way to build customer loyalty and drive sustainable growth.
We will explore everything you need to know, from what it is, types, and examples to how to implement it. Whether you are a seasoned merchant or just starting, this strategy can open new revenue opportunities and take your business to the next level.
What is a Post Purchase Upsell?
A post-purchase upsell is a strategy where businesses offer customers extra products or services after purchasing. This can be done on the checkout page or through an automated email after the purchase.
Types of Post Purchase Upsells for Your Shopify Store
Below are detailed descriptions of the most effective types that you can implement:
One-Click Upsells
This type of upsell allows customers to purchase an additional product with just one click after they complete their original purchase. It is easy and doesn’t require customers to go through the checkout process again.
Example: After purchasing a pair of running shoes, a customer is immediately offered a discounted pair of running socks with just one click to add to their order.
Thank You Page Upsells
After a customer completes their purchase, you can offer additional products or discounts on the “Thank You” or confirmation page. This upsell strategy works better as customers are already excited about their purchases.
Example: A customer who buys a skincare kit is shown a special offer for a face mask or serum on the thank you page, encouraging them to add it to their cart before they leave the page.
Bundled Product Upsells
Bundling products at a discounted price after a customer completes their purchase, can encourage them to buy more. This tactic is particularly effective when complementary products are grouped.
Example: A customer buying a camera is offered a bundle including a camera bag, tripod, and extra lens at a discounted price.
Subscription Upsells
Offering a subscription service for regular deliveries of the product they just purchased or similar items is a great way to increase lifetime value.
Example: After purchasing a fitness tracker, customers are offered a subscription for monthly health-tracking accessories like bands or charging cables.
Discounts on Future Purchases
Offering discounts or coupons for future purchases is a great way to support repeat business. This upsell works best when tied to urgency or a limited-time offer.
Example: A customer who just bought a dress receives a 20% off coupon for their next purchase, encouraging them to return and shop for accessories or shoes.
Gift With Purchase
Providing a gift after a customer completes a purchase can increase customer satisfaction and encourage additional purchases.
Example: A customer buying a laptop is offered a free mouse or laptop sleeve when they complete their purchase, enhancing the overall value of their order.
Examples of Post Purchase Upsell Pages
Here are some industry-specific examples to inspire your approach:
1. Clothing Stores
In apparel stores, post purchase upsells can help increase your average order value by offering complementary items that enhance the customer’s initial purchase.
For example, if a customer buys a t-shirt, you could discount them on matching accessories such as hats or socks.
You could say, “Complete your look with these matching accessories! Get 20% off hats or socks when you add them to your order now.” This type of upsell works well because it taps into the customer’s desire to coordinate their outfit and gives them a discount, making it a compelling offer.
2. Electronics Stores
It can be incredibly effective in electronics stores when suggesting practical add-ons that protect or enhance the customer’s new purchase.
For example, if a customer buys a smartphone, you can upsell a screen protector or phone case by offering, “Protect your new phone with a premium screen protector or a stylish phone case for 30% off!”
Customers are more likely to buy accessories that help safeguard their purchase, and providing a discount on these items adds extra value. This upsell improves the customer’s experience and increases your revenue.
3. Beauty Stores
Beauty stores can leverage post purchase upsells to encourage customers to complete their skincare routines or try new products that complement their initial purchase.
For example, after a customer buys a cleanser, you could suggest a complementary item like a hydrating serum or a soothing face mask. An upsell offer could be, “Your skincare routine is incomplete without these! Add a hydrating serum or a soothing face mask for just $15 more.”
This type of upsell works because beauty shoppers often look for products that create a holistic routine, making them more likely to purchase additional items that improve their skincare regimen.
4. Home Goods Stores
Home goods stores have a lot of potential for post-purchase upselling, especially when customers buy products for specific rooms or purposes.
For example, If a customer buys a set of bedsheets, you could offer them matching pillowcases or a comforter at a discounted price. An upsell offer could be, “Get cozy! Add matching pillowcases or a comforter at 25% off to complete your bedroom makeover.”
This approach works well because it provides the customer with a convenient solution to complete their purchase while offering a savings opportunity, encouraging them to buy more.
5. Fitness Stores
Post-purchase upsells in fitness stores can help customers improve their workout experience with complementary products.
For example: If a customer purchases a yoga mat, you can upsell items like yoga blocks or resistance bands with an offer such as, “Enhance your workout with these essentials. Get a pair of yoga blocks or a resistance band at 20% off!” Fitness enthusiasts are likely to invest in accessories that improve their workouts, and this type of upsell adds value by suggesting products they may need to fully enjoy their purchase.
6. Pet Stores
For pet stores, post-purchase upselling works well by offering customers products that pamper or support the health of their pets. If a customer buys a bag of dog food, an upsell offer could be, “Treat your furry friend! Add a pack of dental chews or a durable toy for 15% off.”
Pet owners are always looking for ways to care for their pets, and this type of upsell can increase your revenue while providing the customer with items that enhance their pet’s well-being.
7. Fashion Accessories Stores
In fashion accessories stores, post purchase upselling can enhance the customer’s original purchase by offering complementary items such as maintenance products or matching accessories.
For example, after a customer buys a handbag, you could offer them a leather conditioner or a matching wallet with an upsell like, “Keep your new bag looking its best! Add a leather conditioner or matching wallet for just $10 more.”
This type of upsell appeals to customers who want to maintain their purchase in top condition or complete their look with coordinating accessories.
Why are Post Purchase Upsells Essential for Shopify Stores?
Increase Average Order Value
Post-purchase upsells allow you to maximize the value of each transaction by encouraging customers to add more items to their purchases.
For example, offering a 20% discount on a matching scarf after a customer buys a winter coat can significantly increase AOV. Studies show that upselling and cross-selling contribute 10-30% of eCommerce revenue.
Take Advantage of Peak Buying Intent
When customers make a purchase, they are in a buying mindset, which is the perfect time to suggest additional products.
For example, offering a discounted gym bag immediately after someone buys fitness gear capitalizes on this peak intent. This approach has yielded higher conversion rates compared to pre-checkout upsells.
Improve Customer Experience
Offering relevant items, like a screen protector after a smartphone purchase, adds value and makes shopping easier for your customers. It’s a simple way to build trust, satisfaction, and loyalty.
Boost Revenue
With little effort, post-purchase upsells can generate additional revenue for your store. Shopify merchants implementing upselling strategies see an average revenue increase of 15-20%.
For example, adding a discounted skincare serum after a customer buys a moisturizer can significantly boost sales.
Want to maximize your upsell potential? Check out Best Upselling Strategies for proven tactics to skyrocket your sales and revenue!
Reduce Cart Abandonment Risks
Post-purchase upselling eliminates the risk of cart abandonment because the offer is made after the customer has completed their purchase. This makes it a low-risk, high-reward strategy.
For example, you can offer an exclusive product upgrade or warranty, generating additional revenue without disrupting the initial purchase.
Encourage Repeat Purchases
Post-purchase upsells can include incentives like discounts on future purchases or free shipping vouchers, encouraging customers to return.
For example, customers who buy a dress and receive a 10% off coupon for their next purchase are likelier to shop again.
Automate and Scale Easily
With Shopify apps, post-purchase upsells can be automated, making it easy to scale your efforts. Apps like Selleasy or Zipify allow you to set up upsell flows that target specific customer segments without additional effort. Automation saves time and ensures consistent execution.
Stay Competitive
Many successful Shopify stores already use post-purchase upsells to maximize profits. To remain competitive, implementing this strategy is essential.
For example, a store selling electronics can stay ahead by offering discounted accessories after checkout, while others miss out on this revenue opportunity.
Wrapping Up
So, don’t miss out on this opportunity any longer. It can increase your revenue and enhance customer experience. By offering relevant, timely, and value-driven upsells you can turn a single purchase into a long-term customer relationship.
FAQs
1. Why are post-purchase upsells effective?
It works because they target customers who have already purchased and are more likely to accept additional offers. This helps increase your AOV.
2. Do post-purchase upsells affect customer satisfaction?
Yes, they can enhance customer satisfaction if you offer relevant products. Suggesting useful items improves the shopping experience and adds value for the customer.
3. Can post-purchase upsells lead to repeat purchases?
Absolutely! Including exclusive discounts or offers for the next purchase in your upsell can affect customers to come back, growing repeat sales and loyalty.
About the author
Bhavesha Ghatode
Explore Content with Bhavesha, a passionate and dedicated technical content writer with a keen understanding of e-commerce trends. She is committed to sharing valuable insights, practical assets, and the latest trends that can help businesses thrive in a competitive environment.