How Shopify In-Store Pickup Helps Florists & Bakeries Double Growth

In the growing ecommerce world, florists and bakeries must offer fast, convenient options like Shopify in-store pickup. This feature allows customers to order online and pick up in person, avoiding shipping fees and boosting local engagement. With over 67% of consumers open to local pickup, it’s a smart way to drive sales.

This guide walks you through each step needed to set up store pickup on Shopify. It also provides detailed customization tips to help you tailor the experience precisely to your business model and customers’ needs.

The Growing Demand for In-Store Pickup

Today’s consumers expect flexibility and efficiency when receiving their online orders. Shopify’s in-store pickup feature allows local customers to order online and collect their items directly from your store.

This is especially critical for florists and bakeries, where freshness is key. By offering in-store pickup, you ensure every bouquet and batch of baked goods is delivered at peak quality.

Benefits of Shopify In-Store Pickup for Florists & Bakeries

Here are some key benefits of using Shopify In-Store Pickup for Florists & Bakeries:

Ensures Freshness & Quality

Flowers and baked goods have a limited shelf life. Shopify’s in-store pickup ensures that customers receive their orders at peak freshness, avoiding the risks associated with shipping delays or mishandling during transit.

Example: A local florist prepares a bouquet of fresh roses on the same day a customer orders, ensuring every petal is vibrant when picked up.

Faster Order Fulfillment

With in-store pickup, your order is prepared beforehand, so you can simply swing by and collect your purchase without any delays. This means you spend less time waiting and enjoy a smooth, hassle-free experience every time.

Example: A bakery has a custom cake ready for collection during a customer’s lunch break, allowing them to enjoy it immediately rather than waiting for delivery.

Increases Local Sales & Customer Loyalty

Customers love supporting local businesses, and offering an in-store pickup Shopify option can encourage repeat visits. Customers may also make additional purchases when they pick up their orders, boosting in-store sales.

Example: When a customer stops by a florist for their pickup, they might notice a beautiful seasonal plant on display and decide to make an extra purchase, fostering repeat visits.

Eliminates Shipping Costs & Reduces Returns

Shipping perishable items can be costly and risky. By offering Shopify pickup in-store, businesses can eliminate shipping expenses while minimizing the likelihood of damaged or unsatisfactory deliveries, which can lead to refunds or negative customer experiences.

Example: Instead of shipping a delicate cake that might get damaged, customers can pick it up directly from the bakery, saving on shipping fees and ensuring the cake stays fresh and intact

Enhances Customer Experience

Consumers appreciate having control over their orders. With Shopify’s in-store pickup option, customers can select a convenient pickup time, ensuring their fresh flowers or baked goods are ready when they arrive.

Example: A busy professional schedules a pickup time that fits their busy day, confident that their freshly baked goods or bouquet will be ready and waiting.

How to Set Up Shopify In-Store Pickup for Your Business

Now that you know the benefits of Shopify’s In-Store Pickup, let’s jump into the easy setup process. Shopify makes it user-friendly, and we are here to help every step of the way.

1. Enable the Default In-Store Pickup Option

Shopify allows merchants to enable in-store pickup by following these steps:

• Navigate to Settings > Shipping and Delivery

• Under pickup in store, select Manage.

• Enable pickup for your store location(s)

• Set pickup instructions for customers.

2. Enable In-Store Pickup With the Stellar Delivery Date & Pickup App

A dedicated Shopify app that streamlines the in-store pickup process can help you quickly schedule pickup times and manage orders. This ensures a smooth, efficient experience for your customers on Shopify. Here’s a step-by-step guide to help you get started with the Stellar Delivery Date & Pickup App’s in-store pickup feature.

• Open the Stellar Delivery Date & Pickup app from your Shopify admin dashboard.

• Click on the in-store pickup feature.

• Next, you will find an option to enable or disable the store pickup feature. You can access several settings, such as scheduling pickup times, managing order notifications, and customizing pickup instructions when enabled.

3. Optimize Product Pages for Pickup

Add visual cues like banners, pop-ups, and badges to make in-store pickup clear on your product pages. Using Shopify’s Liquid templating language, you can set these elements to appear only when a product is available for pickup or is relevant to a specific location. This front-end design, combined with the proper back-end settings, ensures customers quickly see and choose the pickup option, creating a smooth and informed shopping experience.

4. Communicate Pickup Instructions Clearly

After a customer places an order, send them a clear, automated confirmation email. This email should include all the necessary pickup details, such as the pickup location, hours, and any special instructions, so customers know exactly what to expect when they come to collect their order.

5. Train Your Staff for Efficient Pickup Handling

Make sure your team is well-trained to handle Shopify in-store pickup orders. Set up a dedicated pickup area and create a simple system to verify customer orders when they arrive, ensuring a smooth and efficient process every time.

Wrapping Up

For florists and bakeries, Shopify pickup is a real game-changer. It helps ensure that your products, fresh flowers or baked goods arrive in perfect condition without the hassle of shipping. This means you can save on shipping costs, streamline your operations, and keep your customers happy.

A Shopify pickup in-store option will improve efficiency, boost local sales, and build stronger customer relationships. It’s a simple way to grow your business and stand out in today’s competitive market. Give Shopify in-store pickup a try and see the difference it can make!

FAQs

1. What is Shopify in-store pickup?
Shopify in-store pickup lets customers order online and collect their items directly from a physical store, ensuring fresh products and a convenient shopping experience.

2. Why is in-store pickup beneficial for florists and bakeries?
In-store pickup keeps perishable items fresh and avoids shipping delays and costs, boosting customer satisfaction.

3. Can I enhance the in-store pickup experience with third-party apps?
Yes, third-party apps like Stellar Delivery Date & Pickup add scheduling and order management features to streamline pickups.

4. How does in-store pickup contribute to customer loyalty?
In-store pickup speeds up order fulfillment and builds loyalty by offering convenient, flexible pickup options.