In the last few years, eCommerce has been growing widely across the globe and it has made a drastic change in the shopping behavior of people. Earlier people preferred mostly offline shopping but now things have changed. As we are in a digital world everyone is moving into online shopping now. The reason behind the growth of eCommerce is the enhanced shopping experience.
When it comes to shopping, online shopping saves a lot of time and money as many times you may get offers and discounts. But the growth lies in how store owners implement different strategies that perfectly suit every customer’s needs. Today, we will discuss one of the best elements called sticky add to cart that works better for increasing sales in the online store.
A sticky add to cart button also known as the floating cart will be always visible on the top of the page. Even when you scroll down the page the sticky add to cart will be there which makes it easy for a customer to quickly add a product to the cart. Store owners can enable and disable it anytime in their store.
Benefits of having a sticky cart on your store
Always visible on your store
The best advantage that every store owner needs in their store can be achieved by using a sticky add to cart button. Because when you add a sticky add to cart button on your store even when the customers scroll down the page the cart will be always visible on the top of the page.
To add a sticky cart to your store you can either do it manually or there are many Shopify apps available in the Shopify app store like iCart Cart Drawer Cart upsell which will help you to create a sticky cart. So every time they don’t need to go back scrolling the page up to access the cart.
Show brief product details
Having a sticky add to cart button on your store will help you to display brief product details like name, price, image, quantity, etc. With this customers don’t need to open a new tab to view the product details as they can see everything inside this sticky cart itself. This enhances the user experience and makes the checkout process simple and easy for them.
Reduce cart abandonment rate
Online shopping cart abandonment is a big issue facing most store owners. There are many reasons behind this problem and one of them is the lack of a sticky add to cart. Having a sticky add to cart on your store will attract customers to your store and help to increase the conversion rate by reducing the cart abandonment rate.
Conclusion
Adding a sticky add to the cart on your store will increase sales and reduce the cart abandonment rate. If you want to move ahead of your competitors then a sticky add to cart will help you and enhance your customer’s experience.
HUh? How does a sticky add to cart reduce abandoned cart rates? Getting people from Cart to Checkout is its own experience, adding more people into the Cart doesn’t fix the user experience from cart to checkout.
Cart drawer allows customers to quickly view their cart items without leaving the page or interrupting their shopping experience. Also, in cart drawer you can show different selling offers like upsell, bundle discounts, progress bar, etc which will entice customers to buy instead of leaving the cart.